Services

SQUARESPACE web design // stationary & business card design

introducing US SUPERIOR STONE & TILE

With over two decades of craftsmanship and service, U.S. Superior Stone & Tile is a trusted name in the Bay Area for high-quality home remodeling materials and services. As a family-owned business since 1999, they specialize in everything from granite countertops to tile flooring, kitchen cabinetry, and complete home renovations. Their reputation is built on expert craftsmanship, a wide product selection, and a personalized, client-first approach that has stood the test of time.

The Challenge & Solution

Despite their strong reputation and years of experience, U.S. Superior’s online presence wasn’t doing their brand justice. Their previous website didn’t reflect their level of quality or expertise and was actively working against them.

Our first step was a comprehensive website strategy to realign their digital presence with their real-world reputation. We clarified their messaging to better resonate with homeowners and contractors alike, focusing on trust, quality, and simplicity. We then curated a clean, modern design system using a neutral black and white palette to create a sense of sophistication and professionalism. A refined serif heading paired with a minimalist sans-serif body font brought balance and clarity to the user experience.

We also elevated their visual storytelling through new brand photography — capturing the texture, quality, and craftsmanship of their materials in a polished and inviting way. Lastly, we simplified the site architecture, making it easier for users to explore product categories and services without friction.

The result is a refreshed digital identity that feels as high-end and trustworthy as the work they’ve been delivering for over 20 years.

VISIT THE WEBSITE

*Hover on below image to reveal website