Services

Creative Direction // brand identity // print collateral // Social Media

introducing Taylor made

A conscious and sustainable clothing brand based in Los Angeles, whose mission is to educate and push for slow fashion. They curate all their pieces in batches to minimize the harmful footprint on the environment while ethically creating capsule wardrobe clothing. They celebrate womanhood and create timeless pieces for everyday wear. They believe in sustainability and making good choices to leave the world a better place one step at a time and opening the conversation in the fashion industry of what it means to be consciously fashionable. Their goal is to limit their impact on the environment and utilize only natural fibers and sustainable practices in curating every piece that they offer.

THE CHALLENGE & SOLUTION

Having such a strong mission allowed the brand strategy to flow right out as we got down with the brand identity including values, competition, target market, and voice. In order to speak to the target market of conscious and mindful women, the brand is designed to echo the very foundation of what it means to be sustainable and intentional with the clothing they wear everyday in every design and the presence they occupy. We created an identity that is feminine, timeless, and transparent like no other.